Bryan, OH – February 11, 2010 – L.E. Smith launched an upgraded website and implemented a new marketing and communications strategy that includes social media. The social media approach is centered on the Company Blog, Facebook, & Twitter.
After initial research L.E. Smith elected to partner with Ross Johnson, CEO of 3.7 Designs, to consult in the development of the comprehensive social media strategy. 3.7 DESIGNS is a strategic creative company based out of Ann Arbor, Michigan.
L.E. Smith Director Of Business Development, Kevin Smith, stated “we started initially by understanding who in our industry is already using social media & then monitoring the conversations occurring across various social media sites. It became clear very quickly that the opportunity to interact with consumers & industry communities is growing exponentially eve ...