Grow Your Business with These Effective Marketing Strategies

Business owners in the construction industry wear a lot of hats. On any given day, they might alternate between project manager, HR supervisor, accountant and business manager. If there is one hat that tends to be a little more uncomfortable than others, it is most likely the marketing hat. To help, we compiled this list of highly-effective marketing strategies that every business should be using. Take the time to understand your audience. There is no single marketing strategy that will magically grow your business. If we had to pick one, however, it would be understanding your target audience. It sounds…

Read More

Construction Industry Outlook 2022

What to expect in 2022 It is no exaggeration to say that the past two years in the construction industry have been a wild ride. The pandemic caused unexpected shutdowns that stalled the nation in 2020, and we continue to feel the repercussions of that in 2022. Fortunately, the construction industry rebounded in 2021 and experienced better-than-expected growth. Although that growth is projected to slow as we move farther into 2022, market forecasts for the construction industry remain solid. While the outlook for the year is positive, the residential and commercial construction industry will continue to face significant challenges that…

Read More

Let L.E. Smith Improve Your Bottom Line

The COVID-19 pandemic has had varying degrees of impact on the construction industry. Fluctuations in product availability and price have made planning and budgeting seem impossible while labor shortages have led to overworked crews and unavoidable delays in scheduling. When you combine this with the low mortgage rates driving up the demand for new homes, it can start to become overwhelming for residential construction companies. Fortunately, entrepreneurs in the construction industry are quite savvy when it comes to controlling costs and increasing production. One of the strategies they use to accomplish this is strategic partnerships. By partnering with companies like…

Read More

Trust LES countertops for projects large and small

The L.E. Smith Company is a trusted countertop and surface supplier for everything from multi-million-dollar hospital construction to multi-family renovations. Our ability to accommodate small and large-scale projects without compromising quality or timelines has earned us a reputation for excellence in the industry for more than 70 years. That reputation has been hard-won and requires constant innovation and process improvement to maintain and improve upon. Our commitment to each and every one of our clients is pretty simple. We make it our goal to ensure that they are more profitable and successful as a result of partnering with L.E. Smith…

Read More

Trends in Kitchen Design

Kitchen trends: laminate countertop edge profiles Many of us here at L.E. Smith remember the days of avocado green refrigerators, tile countertops and carpeted kitchens. These are all trends that started out looking cool, but later became regrettable decisions that we laugh about when we pull out the old family photo album. Today, we are excited to share a kitchen trend that we promise you won’t regret when you log in to your digital photo albums 20 years from now. Today’s laminate countertops offer strong competition for popular, natural stone options Laminate countertops were first introduced in the late 1940s.…

Read More

Solid surface countertops are making a comeback

Third-generation builder says solid surface countertops are making a comeback After 50 years of new home construction and renovation, Welling Construction, Inc. has seen just about everything when it comes to kitchen and bathroom trends. Although some trends are gone forever, think avocado green kitchens and carpeted bathrooms, there is one that is making a welcome comeback. “When we first started in the early 70s, laminate was the trend in bathroom vanities and kitchen countertops,” said Sean Welling, 3rd generation owner of Welling Construction, Inc. In the 90s, that trend shifted to solid surface which reigned in popularity until the early…

Read More

70 Years of Experience and WBE Certification

Our Experience and WBE Certification Will Help Your Business Grow 1950 was a big year for new beginnings. Cinderella premiered on the big screen, the comic strip Peanuts was published for the first time, and Lawrence E. Smith opened a small business called The L.E. Smith Company. Although L.E. Smith does not have the same celebrity status as Cinderella and Charlie Brown, they do share a few common traits. Building a business from the ground up took a strong work ethic and creativity. It also required the ability to face challenges with a sense of humor and a drive toward…

Read More

Antimicrobial countertops and surfaces

Home renovation projects lead to demand for antimicrobial countertops and surfaces For the past year, COVID-19 has changed the way we live in our homes. What once was a place where we came to relax at the end of a long day is now where we spend the majority of our time. While this transition has helped many people get back to basics with home-cooked meals and family game nights, it has also magnified the areas of the house that need to be updated or repaired. As a result, the construction industry is seeing a dramatic increase in the demand…

Read More

A milestone year for L.E. Smith

Celebrating 70th-anniversary and certification by the Women’s Business Enterprise National Council The year 2020 has proven to be a milestone year for The L.E. Smith Company. Along with celebrating our 70th anniversary, we are also proud to announce our certification as a Women’s Business Enterprise by the Women’s Business Enterprise Council, Ohio River Valley. “L.E. Smith has always been committed to equity, and that commitment has been both differentiating and positively impactful to our results,” said Laura Juarez, shareholder and chairperson of the board. “We’ve intentionally created a leadership team where diversity of perspective, life experience and skill are celebrated and…

Read More

Optimizing profits in the slow season

Rain, snow, sleet and hail may not stop mail delivery throughout the year, but it does have a significant impact on businesses in the construction industry. This is especially true for those of us that deal with harsh winters followed by unpredictable spring weather. Although we joke that we may see three seasons worth of weather in a single day, it is difficult to find the humor when it begins to impact our bottom line. For many businesses this time of year, the drop in temperature also means a drop in profits. Although this may not be not true for…

Read More

Categories

Archive