Grow Your Business with These Effective Marketing Strategies

Business owners in the construction industry wear a lot of hats. On any given day, they might alternate between project manager, HR supervisor, accountant and business manager. If there is one hat that tends to be a little more uncomfortable than others, it is most likely the marketing hat. To help, we compiled this list of highly-effective marketing strategies that every business should be using. Take the time to understand your audience. There is no single marketing strategy that will magically grow your business. If we had to pick one, however, it would be understanding your target audience. It sounds…

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Construction Industry Outlook 2022

What to expect in 2022 It is no exaggeration to say that the past two years in the construction industry have been a wild ride. The pandemic caused unexpected shutdowns that stalled the nation in 2020, and we continue to feel the repercussions of that in 2022. Fortunately, the construction industry rebounded in 2021 and experienced better-than-expected growth. Although that growth is projected to slow as we move farther into 2022, market forecasts for the construction industry remain solid. While the outlook for the year is positive, the residential and commercial construction industry will continue to face significant challenges that…

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Let L.E. Smith Improve Your Bottom Line

The COVID-19 pandemic has had varying degrees of impact on the construction industry. Fluctuations in product availability and price have made planning and budgeting seem impossible while labor shortages have led to overworked crews and unavoidable delays in scheduling. When you combine this with the low mortgage rates driving up the demand for new homes, it can start to become overwhelming for residential construction companies. Fortunately, entrepreneurs in the construction industry are quite savvy when it comes to controlling costs and increasing production. One of the strategies they use to accomplish this is strategic partnerships. By partnering with companies like…

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