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Grow Your Business with These Effective Marketing Strategies

Business owners in the construction industry wear a lot of hats. On any given day, they might alternate between project manager, HR supervisor, accountant and business manager. If there is one hat that tends to be a little more uncomfortable than others, it is most likely the marketing hat. To help, we compiled this list of highly-effective marketing strategies that every business should be using. Take the time to understand your audience. There is no single marketing strategy that will magically grow your business. If we had to pick one, however, it would be understanding your target audience. It sounds…

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Construction Industry Data and Trends

At L.E. Smith, we are always keeping an eye on industry trends and marketing solutions that may impact you, our valued clients and partners in the construction field. Recently, we came across some information that we believe is worth sharing. Oldcastle Building Solutions has been providing industry insights to the construction community for nearly 80 years. Their team of experts compile a biweekly, comprehensive report that helps companies in the construction industry better understand current trends and make preparations for future projections. Plan Ahead The report posted below is from February 2nd and highlights data that reflects a decline in the construction…

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