New Quartz Program & Quoting Technology Press Release

by | Jan 11, 2017 | LE Smith News & Blog | 0 comments

The L.E. Smith Company Launches New Quartz Program and Quoting Technology

Technology and Elevated Service are the cornerstone of expanded offering

BRYAN, OH, January 6, 2017- The L.E. Smith Company, the nation’s largest single location fabricator of laminate countertops, is pleased to introduce a unique Quartz countertop offering & simultaneously, a web-based Quartz quoting tool named SQUAD.   Both investments support the evolving business needs of their broad client base, and exemplify L.E. Smith’s passion for bringing meaningful value to both the construction and kitchen and bath industries.

The new Quartz countertop offering is unique to these industries because clients are not charged for offal.  “Clients are amazed and ecstatic when I share that they are only charged for the material that they use.  They are all accustomed to having to pay for full sheets and additional square footage. This program eliminates that issue for them” stated Brian Smith, Owner and Director of Sales.  Smith also shared that the variety and quantity of “in stock” colors from known brands Viatera®, Hanstone®, Silestone®, Wilsonart® Quartz, and TruQuartz is unique to the industry.  The program boasts 40+ colors (with more coming,) a fast lead time (just 2-3 weeks from sign-off,) and most impressive: the ability to quote countertop projects online.

To offer quoting in real time, L.E. Smith developed a web-based technology solution named SQUAD.  SQUAD allows clients to independently quote a Quartz kitchen, bathroom, or multi-unit project in minutes and with confidence.  SQUAD houses quotes in a client library, and long term, will allow clients to quote and order for all projects and in all surfaces.  SQUAD will also house online training, industry resources, and sales analytics.  When asked about the unique name, Laura Juarez, CEO and President of L.E. Smith indicated that “We liked the name SQUAD because it really conveys who we are to our clients.  We’re their SQUAD, working for them 24-7.  We have their back, and we’re always striving to bring them the products and technology that they need to succeed.”

The L.E. Smith Company is a third generation, family-owned, premium quality surface fabricator and distributor.  With over six decades of service to the construction, cabinetry, millwork and retail industries, The L.E. Smith Company consistently brings clients trend-forward, high-quality products, and shares proven business techniques enabling clients to differentiate themselves from fierce competition.  Committed to lean manufacturing and forestry conservation, L.E. Smith integrates KAIZEN throughout its business practices and has worked to receive and maintain FSC® (FSC-C101516) certification.  More L.E. Smith information is available at


The L.E. Smith Company


This Press Release was picked up by progressive news sites like Yahoo Finance and MarkeWatch



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