B2B marketing strategies for the slow season

The ups and downs of the construction industry can be enough to give anyone a few grey hairs. The stress over how to keep up during your busy times is only outweighed by worry over how long your business can survive during the slow times. While no single solution can make all of your worries disappear, having a solid marketing strategy can go a long way toward increasing your revenue and minimizing those peaks and valleys that challenge your business throughout the year. While we don’t recommend that you wait until business is slow to begin marketing, the extra time…

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Affordable luxury for all Bathroom Projects

Homeowners and contractors alike know that bathroom renovations that include quartz, granite or cultured marble provide an opportunity to increase the long-term value and aesthetic appeal to any home. As one of the most commonly used spaces, both within the private and public sector, the appearance and durability of a bathroom vanity has the potential to make or break any first impression. Unfortunately, it also has the potential to make or break any budget. Quartz, granite and cultured marble vanities can be expensive and beyond the budget for many projects. Unless, of course, you have already found The L.E. Smith…

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Product Differentiation Ensures Your Business Delivers Value and...

In today’s market, it is no longer enough to be the best at what you do. To stay ahead of the competition, you must constantly be innovating and differentiating your products and services. A business known only for one specific product or service will likely be a business that closes its doors. If that makes you feel overwhelmed, just remember that you are not alone. The L.E. Smith Company is committed to ensuring that you have a wide variety of surface products to offer your customers. Best of all, we do the work for you! No Longer Limited to Laminate…

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You are never left waiting when the SQUAD at L.E. Smith has your back

We live in a world of instant gratification. Virtually everything we need is available at the push of a button or can be shipped overnight. While this has obvious benefits, it does not apply to remodeling or construction projects. After all, you can’t expect to have a new kitchen or bathroom quoted with the click of the button. Or can you? When you partner with The L.E. Smith Company, you can. For years, our customers asked for a tool that would offer quoting in real time. In response, our team developed SQUAD, an online web-based solution for quoting on all…

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Facing the Challenge of Completing Complex Projects with Fewer...

In the construction industry, advances in technology and current trends have driven the need for innovation and change. For an industry that has long been resistant to change, this is challenge that is slowly being overcome. To add to the difficulties, contractors are being asked to tackle more complex projects with fewer resources than ever before. As the 2018 busy season quickly approaches, contractors are dealing with tighter budgets, shorter timelines and a shortage of skilled laborers to do the work. Workforce Gap This is a challenge that that has changed over the past three years. According to Oldcastle Building…

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Construction Industry Data and Trends

At L.E. Smith, we are always keeping an eye on industry trends and marketing solutions that may impact you, our valued clients and partners in the construction field. Recently, we came across some information that we believe is worth sharing. Oldcastle Building Solutions has been providing industry insights to the construction community for nearly 80 years. Their team of experts compile a biweekly, comprehensive report that helps companies in the construction industry better understand current trends and make preparations for future projections. Plan Ahead The report posted below is from February 2nd and highlights data that reflects a decline in the construction…

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For the Love of Laminate: Eco-Friendly Countertops That Are Easy on...

In the past, laminate countertops have been given some unfair abuse. You’ve seen the retro countertops that were very grandma’s-house-in-the-50s-esque. That’s understandable, but the designs of old have long since evolved. Your customers might be holding on to conjured images of ugly countertops and passing on an opportunity that’s well designed, environmentally conscious, inexpensive, and beautiful. Let’s take a look at the lauds of laminate countertops. Banish Those Old Memories This isn’t grandma’s house anymore. The unsightly countertops of days long passed have changed a great deal. Leaving behind gaudy colors, well-designed laminate countertops look like polished wood or stone for a…

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Everything You Need to Know About Eco-Friendly Countertops

It’s no secret that the world wants to be more eco-friendly. Green initiatives have made their way into retail, industrial, and residential spheres. But they’ve also entered a new arena recently: your kitchen. If you’re sitting at home wondering how to choose the right countertops for your kitchen renovation, eco-friendly countertops might be a good way to go. Not sure what eco-friendly countertops are all about? You’ve come to the right place. Below, we’ll tell you everything you need to know about selecting these types of countertops. What makes a countertop eco-friendly? The answer to this question may depend on…

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3 Ways to Spice Up Your Kitchen For Winter

On average, homeowners spend $2,912 installing countertops during home renovations. However, that number can vary depending on the quality of materials and size of the countertop. While people have different sized spaces in which they will be able to install kitchen countertops, many have the same end goal: They want their kitchen to look good. Even though winter is here, that doesn’t mean it’s not the perfect time for a kitchen remodel. With so many new home design trends to choose from, it may be hard to choose just one. Let’s take a look at a few of the latest winter…

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2018 Commercial Construction Projections: Modest 4.0% Growth Expected

Heading into 2017, many commercial construction companies were riding a wave of optimism, and the projections for the year looked rosy. And while the industrial and commercial construction sector is projected to keep growing in 2018, the pace of that growth will most likely be slower than it was in either 2017 or 2016. According to the American Institute of Architects, 2016 ended with strong growth in nonresidential building sector and commercial construction. Plus, the president elect was promising to cut taxes, repeal the Affordable Care Act, and pass a $1 trilling infrastructure package that would pump record amounts of money…

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