Leverage your competitive advantage for effective marketing
As a business owner, you are no stranger to understanding your customers’ needs. After all, you built a business around providing goods or services that fulfill those needs. What proves to be a little more difficult is understanding and marketing your competitive advantage. According to smallbusiness.chron.com, “A small business builds a competitive advantage by providing a better overall value to customers than competitors are able to.” That competitive advantage is the message that you want to include in all of your marketing efforts, as it is the reason customers will choose to do business with you rather than your competitors.…
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