Top Trends for Kitchen Surfaces in 2022 and Beyond

Spending more time at home during the pandemic has inspired more families to upgrade their living space, especially their kitchens. Wilsonart, a world-leading engineered surfaces company, has conducted research with both design and industry experts as well as homeowners to compile its forecast for five design elements expected to dominate kitchen surface trends in 2022 and that we agree with: 1. Nature-Inspired Designs One of the top design trends of this year is the ability to bring the outdoors in through nature-inspired design elements. We’ve never needed the healing powers of nature more than we do now, so it’s no surprise…

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Grow Your Business with These Effective Marketing Strategies

Business owners in the construction industry wear a lot of hats. On any given day, they might alternate between project manager, HR supervisor, accountant and business manager. If there is one hat that tends to be a little more uncomfortable than others, it is most likely the marketing hat. To help, we compiled this list of highly-effective marketing strategies that every business should be using. Take the time to understand your audience. There is no single marketing strategy that will magically grow your business. If we had to pick one, however, it would be understanding your target audience. It sounds…

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Construction Industry Data and Trends

At L.E. Smith, we are always keeping an eye on industry trends and marketing solutions that may impact you, our valued clients and partners in the construction field. Recently, we came across some information that we believe is worth sharing. Oldcastle Building Solutions has been providing industry insights to the construction community for nearly 80 years. Their team of experts compile a biweekly, comprehensive report that helps companies in the construction industry better understand current trends and make preparations for future projections. Plan Ahead The report posted below is from February 2nd and highlights data that reflects a decline in the construction…

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